PURELL® Brand Standards

The same care we put into all our products must also be applied to the way we each represent the PURELL® brand. Every word, every image, and every touchpoint matters. The purpose of this guide is to establish a common brand identity that continues to build trust in end users and inspires all PURELL® brand stakeholders. Easy-to-navigate sections focus on key areas but, just like our Family Enterprise, are best when they work together as one.

To learn more about the Founding of GOJO and History of Our Products and Well-Being Solutions click here.