Logo

The PURELL® logo is our most important brand element, carrying consistent visual equity and recognition. It should appear on all communications connected with our brand and products.

The PURELL® logo is a combination of three elements: the flag, the logotype, and the base shape. Together, these elements represent an instantly recognizable, ownable identity throughout our various markets.

 
 

Primary Logo

To create consistency and drive awareness for the PURELL® brand, the full color logo is the preferred logo for all treatments. Please consult with the brand team before using a secondary or tertiary logo. Visit the Logo Downloads section of this guide for available downloads.

Logo Colors

The spot version of the logo is preferred. When limited to cmyk or rgb color builds, follow the color builds provided below.

primary color-NEW-01.png

PMS Reflex Blue

C 100 M 89 Y 0 K 0
R 0 G 20 B 137
HEX#001489

PMS 220

C 5 M 100 Y 25 K 24
R 165 G 0 B 80
HEX#A51D52

logo purell colors-09.png

PINK

C 0 M 75 Y 0 K 0
R 240 G 78 B 152
HEX#EF4F98

 
 

Secondary Logo

  • Use the secondary logo when there are limitations in printing or application (e.g., embroidery). 

Tertiary Logos

  • The Blue 1-color logo is preferred when limited to 1-color print applications.

  • Use White, Black, and Silver logos in special applications only.

  • All 1-color logos should print on a white substrate or background so the word “PURELL” reads as white. (Corrugate and dispenser printing may be exempted from this guideline.)

 
 

2-COLOR

Blue 1-color

White

Black

Silver

 
 
 

PURELL® Logo Evolution

Other than our brand name, our logo is one of the most important things people will notice -- and it’s something they’ll continue to see and notice every time they encounter our brand in the future.

No logo can stay relevant forever. Times change and so do design sensibilities and norms. Our logo has changed several times over the years. Please be sure to always use the most current up-to date logo.

A trick to make sure you have the most current logo, make sure the word “BRAND” and the registration mark (®) is on the bottom right hand side of the logo.