Lifestyle Photography
Every Moment Has a Story
Life is better with products you believe in, trust to work, and count on to be there when you need them. PURELL® brand lifestyle imagery captures a broad range of moments that tell a story. Moments when people connect with the world around them without hesitation thanks to PURELL® products.
Genuine Moments
The spirit of a PURELL® moment is positive and encouraging, even when depicting a serious scenario. Body positioning and facial expressions are genuine and not forced. The product is here, there, or everywhere. But the moment is all about human connection.
Brand Recognition
PURELL® products play an important role in all photography. Our products are part of the stories we tell. It’s important that all products, even in lifestyle imagery, are recognizable as being PURELL® branded. This can be achieved by preserving distinct shape features, color, and logo base shape. Enhancing brand readability should be subtle and match the focus of other elements in its plane. It should never appear as fake or noticeably imaged. Stock imagery is strongly discouraged.
Depth of Field
Shallow depth of field is used to call attention to subject matter that reinforces the communication objective of the shot. Soft focus on models or objects in the foreground creates depth so an image feels realistic but should never distract from the moment being captured.